Consumer Internet of Things
Breadware helps consumer product companies simplify development, reduce production costs, streamline manufacturing, monitor the product lifecycle, and enrich the consumer experience.
Launch Innovative and Profitable Consumer Products
With its ability to transform real-time data into business process efficiencies, IoT creates enormous potential for consumer product companies across multiple business areas.
Higher Product Margins
Brand Leadership and Innovation
Turn Products into Services
Revitalize Products
Create New Business Models
Understand Your Customers
What Can IoT do for your business?
Higher Product Margins
The modern consumer now enjoys the use of smart devices that allow two-way communication and feedback. Some examples include wearable technology for fitness and medical monitoring. Smart devices give users a more meaningful and enjoyable experience, and this is the reason why consumers are willing to pay a premium for smartwatches, smartphones and other interactive products. Therefore, companies stand to profit by integrating technology into existing products.
Brand Leadership and Innovation
Leading companies are also innovative companies. Craftsman recently demonstrated how to set a brand apart from the pack when the company won an Edison innovation award for its smart lawn connected riding mowers. Launching a smart product allows companies to differentiate their brand with trend-setting products for their industry.
Turn Products into Services
Connected consumable goods offer additional value to the consumer. A simple product like dish soap can be bundled into a service that monitors the level and initiates a new order when the soap is low. By enhancing existing products with IoT capability, companies can gain insight into how consumers interact with products, change the way products are used and provide add-on services for an increased margin.
Revitalize Products
Today’s digital-savvy consumers expect personalized products and services that suit their unique needs and situations. They also expect contextual and meaningful interactions through their choice of channels. IoT technology makes both possible by connecting people, processes, and things. IoT platforms provide immediate, actionable insights so companies can respond to customer needs in real time. The result: Companies do not just meet customer expectations—they exceed them.
Create New Business Models
Companies need to be proactive and find innovative ways to take their business to the customer instead of waiting for the customer to find them. They need to be increasingly visible in the customers’ environment in the appropriate format to remain competitive. With their ability to gather data after a product has been deployed, IoT products provide a platform to generate new and innovative business models that haven’t been seen before.
Understand Your Customers
IoT offers a tremendous volume of data on consumer habits and behaviors, positioning companies to better understand customers’ needs and wants. Rather than flooding customers with an onslaught of poorly timed advertising, companies can better market their products to customers at the exact moment of need. Personalized, “in-moment” offers reduce unnecessary marketing expenditures and delivers a better advertising ROI.
